Purchase and create a dating site
Often, these micro-dating websites target a niche topic or local community.
This ensures that members will find like-minded prospective dates and reduce competition with the biggest industry players when buying ads and marketing placement.
More Americans are shopping for love online these days, and industry analysts say there's an opportunity for investors in the emerging trend.
A recent report by Topeka Capital Markets finds that the combination of tough economic times, a rise in the number of singles, social media and mobile technology is causing a resurgence in the "fast food dating" business of online personals. people are a lot more comfortable posting their personal information online.
They want to discover and embrace how internet can help them find their “damsel in distress” or their “knight in shining armor”.
And with that, online dating bloomed out from the internet.
And sometimes, people would go further than just socializing.
But even though the industry as a whole is growing, not all online personals sites are created equal, and analysts say only a select few make for good investments. Others focus on niche markets like race, religion and ethnicity.
Most services also encourage members to add photos or videos to their profile.